The Story of UrbanicIndia: A Journey Beyond the Soles

In a world where fast fashion dominates the market, UrbanicIndia emerges as a beacon of timeless craftsmanship, rooted in India's rich heritage and fueled by a vision for sustainable and ethical fashion. Every product from UrbanicIndia tells a story — not just of fabric and thread, but of tradition, family, artistry, and soul.

Our Roots: Handmade with Legacy

UrbanicIndia was born from the heart of a family deeply connected to the cultural artistry of India. For generations, we have handcrafted Punjabi Juttis, Kolhapuri Chappals, Mojaris, sandals, and ethnic footwear, preserving age-old techniques passed down through skilled artisans. What started in small local workshops has grown into a brand that serves a global audience — without ever compromising on authenticity.

We are not just selling footwear — we are telling stories through stitches, reviving the forgotten art of hand embroidery, intricate zari work, leather crafting, and regional styles. Each pair of shoes holds a legacy of love, labor, and cultural pride.

Craftsmanship Over Mass Production

In the mainstream fashion market, many brands choose speed over soul. At UrbanicIndia, we go in the opposite direction. Each product is handmade by skilled artisans who pour their heart into every piece. It can take days to make just one pair — and we believe that’s exactly what makes it special.

Our Punjabi Juttis are adorned with hand-threaded embroidery, mirror work, beads, and zari designs, blending both traditional and contemporary aesthetics. Our Kolhapuri Chappals are made with genuine leather, often dyed using natural, eco-friendly colors, and stitched with finesse by craftsmen who have honed their skills over decades.

We aim to support rural artisans by offering fair wages and creating sustainable livelihood opportunities while keeping traditional art alive.

From Local Hands to Global Feet

UrbanicIndia started as a humble initiative to modernize and showcase Indian heritage products to the world. Today, we ship worldwide, spreading the beauty of Indian handicrafts to every corner of the globe. We are proud to say that people from Europe to the US, from Australia to the Middle East, are walking with UrbanicIndia on their feet.

Our global launch marks not just the expansion of a brand, but the spread of a movement — a movement towards slow fashion, ethical trade, and sustainable style.

Designs That Blend Culture & Trend

At UrbanicIndia, our design philosophy is simple: create fashion that respects roots while embracing change. We design for today’s generation — individuals who want to make a statement, who care about where their products come from, and who value quality over quantity.

Our collections include:

Butterfly Juttis with bright colors and floral patterns for festive elegance

Green Zari Mojaris for regal and royal occasions

Kolhapuris with heels for a perfect Indo-western twist

Casual sliders and flip-flops with traditional prints for everyday comfort

Customisable juttis where customers can choose their own colors, fabrics, and embroidery work

We believe every foot is unique, and so is every pair we create.

Eco-Friendly, Ethical, Empowering

In everything we do, sustainability is at the heart. Our leather is responsibly sourced, often vegetable-tanned, and our fabrics are handpicked for durability and minimal environmental impact. We use zero-plastic packaging, and we are constantly finding new ways to reduce waste in our production process.

More than that, we are committed to ethical manufacturing. Our workshops are safe, clean, and inclusive spaces where artisans are respected, paid fairly, and treated as family. We don’t just empower artisans — we celebrate them.

Craft with a Cause

Every purchase from UrbanicIndia is not just a step in style, but a step toward change. When you buy from us, you’re supporting:

Rural employment and traditional skill preservation

Empowerment of women artisans

Handmade over machine-made ethics

Cultural heritage and ethical storytelling

We want our customers to wear their values — to walk in shoes that not only look good but do good.

A Brand Built on Trust & Passion

UrbanicIndia is not backed by a corporation. It is built by a passionate family that believes in the power of Indian art. Founder Mr. Lalit Nirvan, alongside Managing Director Mr. Satyanarayan, has taken the vision forward with dedication and care. They turned a local craft into an international label while staying true to their village roots and values.

We’ve grown because of our community — artisans, families, and loyal customers who believe in our mission. Our customers are not just buyers; they are part of the UrbanicIndia family. Every pair is packed with love, handled with care, and delivered with pride.

#BeyondTheSoles

Our brand tagline #BeyondTheSoles reflects our philosophy: we create more than footwear — we create meaning, memory, and movement. UrbanicIndia products are not mass-manufactured; they are born from the hands of craftsmen who smile with pride every time someone wears their creation.

When you step into an UrbanicIndia product, you are stepping into a story. You are walking with the spirit of India beneath your feet. Whether you're attending a wedding, heading to work, or dancing at a festival, UrbanicIndia walks with you — with elegance, culture, and unmatched comfort.

Join the Movement

UrbanicIndia invites you to be part of a story that matters — a story of art, soul, and heritage.

👣 Walk with purpose.

👣 Choose handmade.

👣 Step #BeyondTheSoles.